Facebook is super thirsty for your Facebook Lives

It’s not enough that Facebook has a tentacle-hold on knowledge of your interests, demographics, life milestones and everyday activities.

 

The social network desperately wants to turn each of its users’ lives into something of a personal TV station, in which they regularly broadcast their experiences, news commentary, talents or just idle snapshots of their lives.

 

At least that’s the message Facebook has been spending millions of dollars to hammer home in its single biggest national marketing campaign to date, according to ad tracking firm Ispot.tv.

 

The ads, which started running this fall, are inescapable; chances are you’ve seen them plastered on buses and billboards or popping up within commercial breaks. The television spots alone have been viewed more than 1.1 billion times, according to the firm’s data.

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